THE HOW
We are systematic in our methodology. Our approach is holistic and integrated.
First, the sun rises: we listen, observe, research and then analyze. Before any trip, it’s important to check out the terrain – that’s your competitors, your audiences, current and desired, their behaviours and perceptions. We dig into who and where you are, and who and where you want to be.
Second, we figure out how to get you there, how we will navigate your route. A strategy. The road map that’s tailored to YOUR communications and marketing journey – that takes into account and discovers the obstacles, the road blocks, the opportunities, and discovers a surprise route for smooth and speedy sailing. Whether the wind threatens to blow you off course, or a sudden storm floods the way, our planning anticipates and avoids the dangers. We look at the expected route, the conventional route – and then we road test it – we look at whether it’s disruptive enough to go the distance, deliver the destination.
Third, we develop the actual tools we’ll use which is the creative content – the brand, the look, the messages – to get somewhere you need a way – think of these as a variety of methods – your feet, a motorcycle, a jet, a camel – these are the creative elements we design to make your journey happen, to achieve your strategy.
And fourth & finally, we execute the strategy using this creative campaign we’ve developed together – and during your campaign, we constantly check whether we’re on track, we continually analyse whether we’re getting where we want to go, checking our impact, and tweaking our course as we need to so we stay on course to arrive successfully. The sun has set.